Business for Good
We have many names for it — social enterprise, compassionate business, business for good — they all mean the same thing; changing lives through business.
After many years working overseas to help communities in developing countries overcome the challenges facing children, we have drawn one conclusion: our most sustainable, effective and empowering initiatives are business ones.
We have discovered that when the people you want to help are identified as suppliers, customers, employees etc. the relationships have the potential to be more empowering.
At the route of poverty is disempowerment. If we can channel power to people, there is a hope that they can, with support, rise above their current circumstances.
Healthy relationships involve both give and take. Both parties need to be needed equally. If aid is flowing in one direction, from donor to beneficiary — the relationship is dysfunctional and will breed all kinds of problems.
But how can business help people?
We own and support enterprises that are providing life-changing services and products to vulnerable families, like piped water and food. The profits of these companies are invested back into the business to improve services, or invested in other social enterprises.
There is naturally more accountability in business relationships. For example, in which situation is a person more likely to make a complaint — if their grievance is against an entity giving them support for free, or a company they are paying for goods or services from?
Find our more about the social enterprises that we are involved with:
